New Volvo Coupe Won’t Be Released Soon
The bad news first: the Volvo’s new coupe project is on hold. Nonetheless, the good news is that they haven’t cancelled it yet. The Volvo Concept Coupe, which could be a really refreshing addition to the Swedish automaker’s lineup, won’t be released anytime soon because they have to focus on the all-new Volvo XC90.
Perhaps it seems a bit strange, but they’ve put all their faith in the new crossover. The Volvo Concept Coupe was introduced in 2013 to showcase the manufacturer’s new design language and to help us anticipate what kind of models the forthcoming years will bring. The fact that the project has been put on ice doesn’t mean that they won’t revive it in several years when the time is right.
Volvo can make coupes. The brand is, aside from the safety, known for its station wagons and, lately, its crossovers and technology. This may sometimes make us neglect the fact that there were some really interesting coupes in the company’s rich history.
They have a new design language, new engines and a brand new platform (SPA – Scalable Product Architecture) which underpins the XC90, but it can also be used for a wide array of different body types. So, all the ingredients are there. However, they have to make sure that the 2016 Volvo XC90 is a success first.
Anders Gunnarson, one of the most important figures in the Volvo’s design department, said to Auto Express that the project in on hold, but he also stated that they would love to have a coupe.
With revised design language and the brand’s image in general, future Volvo vehicles are expected to gain in popularity.
We should bear in mind that the Volvo Concept Coupe is a really beautiful car which is very appealing at first sight. They probably won’t let a chance like this slip through their fingers, since they already have everything that’s necessary for developing a production model (probably the Volvo C90).
If they could make a viable business case with the production coupe and compete with the most prominent automakers in yet another market niche, that could be very beneficial for the company.
Maybe it’s just a wishful thinking, but we think that there’s no doubt whether production coupe will be released; it’s just a matter of the right time frame.