New Jaguar SUV Won’t Be SUV! How to Classify It?

Although the body of the Jaguar C-X17 concept is a body of an SUV, the production model, which should be released sometime 2016, won’t be typified like that. Of course, determining by the body type, we must say that the forthcoming addition to the Jaguar lineup is an SUV. Jaguar Land Rover CEO, Ralf Speth, is determined that it won’t be distinguished as a sports utility vehicle, according to Autocar report.

Similarly to the BMW’s designation which denotes their X-lineup vehicles as SAVs (Sports Activity Vehicles), Jaguar Land Rover will insist that the first Jag SUV isn’t an SUV. Internally, they call the vehicle a “sports crossover”. We’ll probably find out the official name they are going to choose for the vehicle until the development is over.


Jaguar C-X17 Concept Crossover

Jaguar C-X17 Concept

Mr. Speth reasons why the Jaguar crossover can’t be an SUV:

“A Jaguar SUV is not possible. SUVs and 4x4s are for Land Rover. The Jaguar concept is far more road-orientated. It will need a different kind of name”, Speth said. “Of course, it will be a vehicle which looks great and which has a strong stance, but the capability will be very different from a Land Rover. [JLR Chief Engineer] Mike Cross and his vehicle dynamics team will do an extraordinary job to make sure that it is sensational to drive on the road. In will be something special in that regard. Of course, it will not be anything like a sports car, but it will have a very specific character that sets it apart.”

One of the conclusions that naturally come is that the upcoming Jaguar “sports crossover” won’t be wild and eager to play in mud. Trying to retain the brand’s sophistication and style, they probably won’t make a crossover whose natural habitat will be off the road. Although powerful-looking and robust, the new Jag will be based on the iQ[Al] platform which is also used for the forthcoming Jaguar XF sedan.

Jaguar C-X17 Sports Crossover

Jaguar C-X17 Concept

Although this might seem like a marketing strategy, what Mr. Speth said is an honest and clever thing to do. The upcoming Jaguar crossover isn’t an SUV in the same manner as Land Rover SUV’s.

With respect to full-blooded off-roaders, the Jaguar crossover won’t leave its exclusive and luxury niche. When the things are put this way, the first Jaguar crossover really isn’t an SUV. All that’s left is to think of a suitable name for the crossover which will be introduced by the end of 2015.

Photos: Jaguar Land Rover

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