Hyundai Santa Cruz Concept: Totally Different Truck

At the 2015 Detroit Auto Show, Hyundai introduced the Santa Cruz concept. Having a futuristic pickup truck is something that certainly attracts attention to your stand, but is there any hint which could assure us that the concept isn’t just for show and that they have serious plans with it?

At the moment, nobody from the South Korean automaker would be eager to confirm that there will be a production Hyundai Santa Cruz. But nonetheless, judging by their approach, the truck might be on the roads sooner than expected.

Hyundai Santa Cruz Concept Front Fascia

According to the automaker, after an elaborate market research, they saw that there’s a gap in the current offer on the market. They decided to develop a vehicle for Millennials. The Hyundai Santa Cruz concept is attractive, futuristic and striking. Their plan was to create a pickup truck for the people who wouldn’t even think of a truck otherwise.

Santa Cruz Truck Side Mirror

And if you look at the body of the Hyundai Santa Cruz concept, you’ll see that they haven’t thought about following the classic truck standards for a second. Built as a close relative to a crossover – since it’s underpinned by a crossover platform – the concept speaks of its unique and modern approach in a completely different way.

Hyundai Santa Cruz Concept Rear View

The Hyundai Santa Cruz is a compact pickup truck. They purposefully developed it like that, so the young and urban customers, those who would buy the truck in the first place, won’t have trouble maneuvering in crowded urban environment. In spite of its modest size, the concept can accommodate five occupants.

Santa Cruz Crossover Truck Detail

Its bed isn’t exactly the biggest in the world, but it should be enough for almost all the needs a projected customer could have. If there’s a need for a longer bed it can be extended and thus it could almost reach the standard length of a mid-size truck’s bed, but it’s questionable whether this could be a good solution for the rear world.

Hyundai Santa Cruz Concept Crossover Truck

Attractive exterior is what’s the most impressive about the Santa Cruz pickup. Bear in mind that this is still a concept and that they can’t just push it like this at the assembly line. If they decide to roll out a production compact pickup truck based on the concept, it would probably get a more humble tone.

Hyundai Santa Cruz Concept Side

The Hyundai Santa Cruz is a rugged and assertive truck. With pretty unconventional design language and futuristic muscular body, the truck looks like an amalgam of a crossover and a tough pickup truck. It would be great if one of the most interesting features of the concept could make it to the production model, if they ever release one. The Santa Cruz concept comes with rear-hinged doors that allow approach to the rear seats.

Hyundai Santa Cruz Wheel

As for the powertrain, the Hyunda Santa Cruz concept has a 2.0-liter turbodiesel engine rated at 190 horsepower and 300 lb-ft of twist. The truck’s performance specs aren’t known, but the automaker said that the engine can achieve amazing fuel economy “in the high 30 mph range.”

Hyundai Santa Cruz Truck Rear

The Hyundai HTRAC all-wheel drive system is used to deliver the engine’s power to the wheels of the concept, but the production iteration could be manufactured with front-wheel drive, too.

Santa Cruz Crossover Truck Concept

The primary aim was to develop an attractive truck which will offer something no other current truck can do. It should come with infinitesimal fuel consumption, CUV size and maneuverability and crossover comfort. That’s why the towing and hauling specs of the Santa Cruz won’t be the best on the market, but that’s not what its potential owners would look for.

Hyundai Santa Cruz Headlight

If they ever manufacture the production Hyundai Santa Cruz, its price won’t be significantly higher than the price of its crossover sibling, the Hyundai Tucson, and that might be the most attractive feature of the new pickup.

Hyundai Santa Cruz Concept Detail

Photos: Hyundai

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